Helping Small Businesses Compete & Win



“Our small business users don’t have the luxury of losing money, and they relish the stability we afford by knowing we aren’t going anywhere.” – Joe Walsh, Thryv CEO.

What is CRM? It’s a term that’s both overused and misused. At its core, Customer Relationship Management software allows a company to store its client information and then utilize that information to maintain contact with customers and quickly respond to their needs. However, many people mistake CRM as a spreadsheet in the cloud that includes names and numbers … and maybe email addresses … largely missing the point of managing and improving relationships.

For a small business, understanding and optimizing a good CRM will help them not just create great relationships with customers, but even compete with much larger companies who do not invest in intimately nurturing their customer base the way a small business can.

Thryv knows a thing or two about helping small businesses compete. It was built from a company that was delivering high-quality marketing solutions to small businesses all across America for more than 130 years.

As the marketing industry evolved and became increasingly sophisticated, Joe Walsh, CEO at Thryv, found that a majority of small businesses lacked the basic information needed to accurately measure the ROI of their marketing investment.

Additionally, marketing technology has been traditionally disconnected from a company’s website or payment entry systems, making it impossible to track the full client experience.

So Thryv combined its decades of small business experience with powerful software expertise to create an end-to-end solution that places an intricate CRM at the center of its capabilities. From there, Thryv allows the business to conduct everything from processing estimates and payments to online appointment scheduling to automating marketing emails and social media posts and more.

“Two of our most important milestones were revolutionizing our entire demo, sales and onboarding programs to get more value from Thryv, more quickly,” Joe says, “and to better connect Thryv to their existing platforms. So, we launched a fully integrated App Market, making it easier for them to connect with applications like Quickbooks, Constant Contact, Jotform and many others.”

Thryv has some integrated some powerful partners, as well. For instance, Yext enables a user to update their business information in one place for things such as location and business hours, and then rest assured that their business information is automatically updated throughout 60+ online listing sites without any extra effort.

Within just five years, Thryv’s new software platform now hosts more than 55,000 subscribers.

Thryv is customizable to track and capture the data that is most important to each of those individual companies, including adding searchable tags within the CRM. “We have found that no two plumbers operate the same, and the secret sauce for small businesses is being able to support their unique business models,” Joe says.

Mike Tambs, the co-founder of a heating and air company, was looking for a software solution that would help keep his team organized. He needed to manage a combined schedule and jobs while ensuring his team could communicate with each other in real-time. With Thryv, he said he doesn’t need an office manager because he runs the entire business from his phone. Thryv has given him the tools he needs to stay organized while on-the-go with the mobile app.

Thryv is also planning to launch a fully integrated and competitively priced payment service, as well as capabilities to further customize tracking by jobs, cases or patients, depending on the company’s needs.

“I think one of the most common misconceptions about Thryv is that we are ‘just another start-up,’” Joe says. “In reality, we have done what many before us haven’t done. Our small business users don’t have the luxury of losing money, and they relish the stability we afford by knowing we aren’t going anywhere.”